Morrell Industrial Expands to New England for Factory Automation

U.S. map depicting where Morrell Industrial has sales locations and office/warehouse spaces
Morrell Industrial's territories now include New England states Connecticut, Massachusetts, Rhode Island, Maine, Vermont, and New Hampshire

AUBURN HILLS, February 13, 2024 - Morrell Industrial­, a subsidiary of Womack Group, is proud to announce its expansion to New England states Connecticut, Massachusetts, Rhode Island, Maine, Vermont, and New Hampshire for Bosch Rexroth factory automation and Kassow Robots. With a new 20,000-square-foot facility that includes office and warehouse space, Morrell Industrial will serve New England out of Wilmington, MA, with an innovative approach to automation solutions across many industries, including aerospace, defense, and semiconductors.

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Bosch Rexroth Awards Morrell Industrial Southern Territories for Factory Automation

Map depicting Morrell and Womack territory in the U.S.
Morrell Industrial's Bosch Rexroth Certified Excellence Partnership now extends to Texas, Oklahoma, Louisiana, and Arkansas

AUBURN HILLS, MI, January 17, 2024 – Morrell Industrial has been awarded southern territories by Bosch Rexroth, a world-class, industry-leading manufacturer of factory automation products and technology. Building on their long-standing partnership and deep expertise, Morrell Industrial is expanding its reach to Texas, Oklahoma, Louisiana, and Arkansas. This expansion will offer a distinct and innovative approach to automation solutions across diverse sectors, including special machine builders, aerospace, food and packaging, test, fast-moving consumer goods, automotive, oil and gas, semiconductors/electronics, and trailer manufacturers.

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Morrell Group Joins Womack Machine Supply to Expand Reach and Capabilities

Map depicting Morrell and Womack territory in the U.S.
Morrell and Womack territories combine to cover 27 states in the U.S., greatly expanding the reach of products and services in the Midwest and South.

AUBURN HILLS, MI, June 6, 2023 – Morrell Group (“Morrell") is excited to announce that it has joined forces with Womack Machine Supply ("Womack"), a subsidiary of Womack Group. Morrell and Womack attribute the combination to their deeply aligned cultural values and shared aspiration for growth as an engineering partner, systems integrator, and value-added distributor of advanced motion control and automation solutions for industrial and mobile applications.

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Morrell Group Awarded “Mobile Solutions Partner” Certification

Bosch Rexroth and Morrell Group team members attend MSP mobile training event in Eagan, MN
Bosch Rexroth and Morrell Group team members attend MSP mobile training event in Eagan, MN

AUBURN HILLS, MI, May 8, 2023 – Morrell Group is pleased to announce its new Mobile Solutions Partner Sales Excellence certification, awarded by Bosch Rexroth. The Mobile Solutions Partner (MSP) certification validates Morrell Group's ability to provide complete system solutions for mobile OEMs with the entire Bosch Rexroth product portfolio.

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AUTOMATE THE FUTURE

AUBURN HILLS, MI, April 1, 2022 – This past Tuesday, June 7th, 2022, Morrell Group put on what many claims to be a "spectacle." In conjunction with the "Automate Show 2022", Morrell hosted its party: Automate The Future.

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Morrell Group Obtains New Midwest Territories

Bosch Rexroth Appoints Company as an Exclusive Partner of Midwest Areas

AUBURN HILLS, MI, April 1, 2022 – The latest threshold has been surpassed in the partnership between Morrell Group and Bosch Rexroth. Effective today, Morrell will welcome new companies across the Midwest after Bosch Rexroth appointed them as their exclusive partner in the states of Minnesota, Iowa, and the Dakotas.

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Morrell Group Acquires LOR Manufacturing

LOR mobile controls logo

Additional Advanced Control Systems Will Enhance Expertise in Mobile Equipment Sector

AUBURN HILLS & WEIDMAN, Michigan, Nov. 4, 2021 — Morrell Group, a provider of advanced motion control solutions, has finalized its acquisition of LOR Manufacturing, a leader among industrial mobile systems integrators.

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